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推销愿景 / Sell The Vision

对startup founder来说光有愿景还不够,还需要有好的愿景推销和执行能力。


读到Kevin Rose的一篇旧文:The importance of selling your vision (https://medium.com/@kevinrose/the-importance-of-selling-your-vision-586ebe184611), 谈到CEO不但需要有愿景还要有推销自己愿景的能力,否则有可能会不断采取折衷方案而把伟大的愿景搞成平庸的东西:

.... As we grew in size (both traffic and headcount) it became harder to get alignment around our (6-month) product roadmap.
Common office chatter: “this isn’t scalable,” “this will take months to build,” “I’m not sure this will work,” “can you cut out this feature to save time?” “have we tested this in a focus group?”

的确类似的这种情况很容易出现,有些愿景和创新的想法并不够成熟,细节需要推敲,有些过于超前或工作量庞大,需要一步步进行。这时候受到各种质疑,被迫受限于资源而改变是必然的。Kevin坦诚这是他没做好的事情,我觉得这也是我自己过去没做好的地方。

It was my job to counter these doubts by selling the vision. This is something I failed to do. In the end I compromised on functionality, building the easier “me too” features that were standard in the industry, while leaving dozens of deeper features on the cutting room floor.

下面这段我觉得非常正确:

A team aligned behind a vision will move mountains. Sell them on your roadmap and don’t compromise — care about the details, the fit and finish.

Only work with those that have (as Larry Page puts it) “a healthy disregard for the impossible,” and push everyone on your team until it’s uncomfortable.

对startup founder来说光有愿景还不够,还需要有好的愿景推销和执行能力。


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